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Virtual Exchange Activity
Creativity 101: Turning Passion into Action  

 
We are excited to announce an exclusive event organized by the Virtual Exchange Centre, SCE, HKBU. The virtual exchange webinar presented by Mr. Nikhil Panjwani, Regional Executive Creative Director of Ogilvy Asia, and Ms. Chevy Ho, Associate Creative Director of Ogilvy HK. With nearly 20 years of creative experience, Nikhil has led teams across Asia Pacific to create world-famous work for brands like The Coca-Cola Company, Google, Ikea, Guinness, Nike.

In this interactive session, you will explore how to transform your creative passions into actionable projects alongside Nikhil and Chevy. They will share invaluable insights, experiences, and expertise in the creative industry. Participants are expected to engage online with peers from universities across Asia to discuss ideas related to the topics shared during the seminar. Additionally, participants will be given a Creative Brief at the end of the webinar, which will require teamwork to develop a creative solution. Shortlisted teams will be invited to participate in the Creativity 101 Campaign Pitching presentation, tentatively scheduled for January 2025. Winning team member(s) could even win an internship opportunity at Ogilvy Hong Kong or Singapore
 
Ogilvy is currently ranked as the top 1 agency in Asia for creative excellence in the Cannes Lions international Festival of Creativity report, where Cannes Lions is perceived as “Oscar Awards” in the field of advertising. This recognition highlights Ogilvy's talent for creating impactful creative solutions for clients and communities.  
 

 
Date: 18 November, 2024 (Monday)
Time: 4:30 pm - 6:00 pm (Time Zone: HKT)
Venue: Hybrid Mode - Online (Zoom) / SMC901, HKBU Shek Mun Campus (exclusively open to HKBU SCE students)
Eligibility: All

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